In real estate we learned about the importance of "due diligence". That implies you better do your homework before you make desisions. Now that we are adding a new line of services, we are carrying that value forward and are conducting research to help inform our business decisions.
We will use research findings to inform our use of language, and the boundaries of services we offer.
Our process is one of continuous evaluation and improvement.
Our next post will talk about our nine core values.
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